BrighterMonday · Recruitment / Marketplace · 2023
A significant uplift in completed candidate profiles
Data-driven funnel optimisation to connect employers with job-ready talent across East Africa.
signallabs
- Email + retargeting rebuilt
- Funnel
- Optimised for complete profiles
- Quality
The challenge
More sign-ups weren't the problem. Candidates who never completed their profiles were invisible to employers.
The insight
Optimising for the right action — a complete profile, then an application — matters more than raw sign-up volume.
What we did
- 01Analysed user behaviour through the sign-up funnel.
- 02Rebuilt email marketing sequences around profile completion.
- 03Re-targeted drop-offs with campaigns designed to finish the job.
The result
The campaign produced a significant uplift in complete-profile metrics — higher-quality candidates for employers.
Get results like this
The offers behind this work.
The receipts
More work.
Steam Energy × Ena Coach · 2024
2,500+ travellers gifted across 138 towns in 3 days
kineticsignal
Read Indomie Kenya · 2023
Two new combos became comrades' favourites across multiple universities
kineticsignal
Read Kenyatta University Students' Association · 2023–2025
500+ VIP guests a year, produced end to end for three consecutive years
kinetic
Read