BYND Signal — Digital, Content & Reputation
Own the feed. Control the narrative.
Content, paid media, creators and PR built for how under-35 Kenya actually scrolls, searches and talks — plus senior counsel for the moments the conversation turns against you.
The problem
Most brands post into the void: content made for a boardroom, boosted to an audience that scrolls past in under a second. Rented reach disappears the day the budget does.
Owned media
We run our own channels — Pod Save Kenya, #ThisIsKenya and CampusPulse — so your story travels through voices the audience already trusts.
1 → 20 content engine
Every shoot becomes twenty native assets across TikTok, Reels, Shorts, X and WhatsApp. More output, lower cost per asset.
Measured on business outcomes
We report sign-ups, sales, leads and sentiment shift — not likes.
BYND Signal offers
Pick the outcome you need.
Clear scope, clear timeline, clear price model. Every offer can be combined with the other engines.
Always-On Content & Social
Content and community that keeps you in the feed every week.
Monthly retainer
Monthly retainer · 3 tiers
Performance Media
Paid social and search that buys customers, not impressions.
Monthly retainer
Monthly management + media budget
Creator & Influencer Campaigns
The right voices for your audience — briefed, contracted and measured.
Scoped to your goals
Per campaign · typically 3–6 weeks
PR, Reputation & Crisis Counsel
Narrative strategy for good days. A war-room for bad ones.
Scoped to your goals
Retainer, or per incident (24-hour mobilisation)
Personal Brand Architecture
For leaders, executives and public figures who need to be understood.
Scoped to your goals
6–8 week programme, then optional monthly support
Leader Brand Audit
A confidential snapshot of how you're perceived — and what to fix first.
Fixed price
7–10 days
Talent Management
Artists, creators and athletes — deals, bookings and long-term brand value.
Commission-based
Ongoing representation
SME Growth Starter
Look established and start getting customers online — in 30 days.
Fixed price
30 days
The Signal standard
If it's boring, we delete it.
How we work
A process you can hold us to.
- 1
Diagnose
Audit your channels, audience and competitors against LABS data.
- 2
Design
A content system and narrative built around three to five culture-native ideas.
- 3
Deploy
Production, community management, creators and paid amplification.
- 4
Optimise
Weekly reporting. Double down on what converts, cut what doesn't.
The receipts
Signal in the real world.
Questions
Ask us on WhatsAppDo you only work with youth brands?
No. Three in four Kenyans are under 35, so almost every brand, institution and leader needs this audience. We bring the youth fluency; you bring the business goal.
Can you handle a reputational crisis at short notice?
Yes. Reputation & Crisis Counsel can stand up a war-room within 24 hours. All crisis work is strictly confidential.
Who owns the content you produce?
You do. All final assets and channel access belong to you.