Steam Energy × Ena Coach · Beverage / FMCG · 2024
2,500+ travellers gifted across 138 towns in 3 days
We partnered Steam Energy with Ena Coach to celebrate everyday heroes on the road, making Steam the travel companion of the holiday weekend.
- Towns reached
- 138
- Travellers gifted
- 2,500+
- Including Mashujaa Day
- 3 days
The challenge
Steam Energy Drink wanted to celebrate the everyday Shujaaz who keep Kenya moving. One day of noise wasn't enough to own the moment.
The insight
Over the holiday, a large share of the country is on the road. The journey itself — not a stage in Nairobi — is where people have time, attention and a need for energy.
What we did
- 01Partnered with Ena Coach, a national transport and courier company, to reach travellers in transit.
- 02Gifted Steam hampers to passengers over three days, including Mashujaa Day.
- 03Positioned Steam as the travel companion for anyone heading home or hustling across the country.
The result
Steam reached travellers in 138 small and large towns, gifting more than 2,500 people — a national footprint delivered through a partner network rather than paid media.
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