Signal · Kinetic · Labs
Youth Market Audit
Know exactly where you stand with Kenya's under-35 majority — in 14 days.
A two-week diagnosis of your brand against the audience that decides Kenya's market. We combine THE SOURCE™ data, a THE PLUG™ panel study and a full audit of your channels and competitors, then hand you a clear, prioritised plan.
Is this for you?
Right for you if…
- Brands losing relevance with younger customers
- Startups preparing a launch or new-market entry
- Institutions planning enrolment, engagement or a rebrand
- Teams who need evidence before committing budget
Not for you if…
- Anyone who wants a deck to file away — this ends in decisions, not decoration
What you get
Deliverables, in writing.
Everything below is included in the scope. No surprise line items.
- 01Youth perception study with THE PLUG™ panel
- 02Competitor and category benchmark
- 03Channel and content audit (social, search, web, ground)
- 04Audience map: the communities that matter for your category
- 05Prescription deck with a 90-day action plan and budget ranges
- 0690-minute readout workshop with your team
Our guarantee
The full Audit fee is credited against any BYND engagement you start within 60 days. Delivered late? It's free.
How it works
From kickoff to results.
- 1
Day 1 — Kickoff
We agree the business question and success criteria.
- 2
Days 2–10 — Fieldwork
Panel study, data pull, channel and competitor audit.
- 3
Days 11–13 — Synthesis
Findings distilled into a prioritised prescription.
- 4
Day 14 — Readout
Workshop with your team. You leave with the plan.
Questions about Youth Market Audit
Why start with an Audit instead of a campaign?
Because the fastest way to waste budget is to execute the wrong idea well. The Audit costs a fraction of a campaign and is fully credited if you continue with us.
What do we need to provide?
Access to your analytics and social accounts, past campaign results if available, and two hours of your team's time across the fortnight.
Can we take the plan to another agency?
Yes. The plan is yours. Most clients continue with us because the team that diagnosed it is best placed to deliver it.