Activations, Campus & Field
Brand Activations & Sampling
Put the product in their hands — in every town that matters.
Multi-city sampling, roadshows and experiential activations run by trained BYND ambassadors, with geo-verified reporting from every site.
Is this for you?
Right for you if…
- FMCG and beverage brands
- New product and flavour launches
- Brands entering new regions
What you get
Deliverables, in writing.
Everything below is included in the scope. No surprise line items.
- 01Ground strategy and site plan
- 02Trained, branded ambassador teams
- 03Logistics and stock handling
- 04Geo-tagged daily reporting
- 05Final results and learnings report
Our guarantee
If it isn't verified, it isn't billed.
How it works
From kickoff to results.
- 1
Plan
Where, when, who and how many.
- 2
Train
Product, brand voice and conversion scripts.
- 3
Activate
On-ground execution with supervisors.
- 4
Prove
Verified numbers and photo evidence.
The receipts
Where we've done it before.
Steam Energy × Ena Coach · 2024
2,500+ travellers gifted across 138 towns in 3 days
Steam Energy Drink · 2024
Three Steam variants activated across Narok and Maasai Mara University
Indomie Kenya · 2023
Two new combos became comrades' favourites across multiple universities
Questions about Brand Activations & Sampling
How will we know it's working?
You get a named account lead and a weekly report against the KPIs we agree at kickoff — business outcomes, not vanity metrics.
Often paired with
Related offers
Campus Programmes
Access to Kenya's universities — events, ambassadors and the campus calendar.
Scoped to your goals
Per semester
Verified User Acquisition
App sign-ups and KYC at scale — paid per verified user if you prefer.
Pay per verified result
Per deployment
Trade & Retail Blitz
Shelf visibility, distributor education and duka onboarding.
Scoped to your goals
Per deployment