Steam Energy Drink · Beverage / FMCG · 2024
Three Steam variants activated across Narok and Maasai Mara University
An experiential activation blending Steam Energy into raw, authentic campus culture at Maasai Mara University.
kinetic
- Variants sampled
- 3
- Town + campus
- Narok
The challenge
Introduce Steam's range — Recharge, Power and Original — to students outside the Nairobi bubble.
The insight
Campus culture outside the capital is underserved by brands, so showing up properly earns outsized loyalty.
What we did
- 01Campus-wide experiential activation at Maasai Mara University.
- 02Sampling of all three Steam variants.
- 03Extended into Narok town.
The result
Narok town and Maasai Mara University were brought to electrifying energy levels — culture, the Steam way.
Get results like this
The offers behind this work.
The receipts
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