Signal · Kinetic · Labs
Launch Sprint
Strategy, content and field teams — one accountable team, one launch.
A 6–8 week integrated launch that uses all three engines: LABS sharpens the proposition, SIGNAL builds the noise online, and KINETIC puts the product in hands on the ground. One team, one plan, one weekly report.
Is this for you?
Right for you if…
- New product, flavour or service launches
- Market entry into new cities or campuses
- Apps and fintechs that need users fast
Not for you if…
- Always-on maintenance — see Always-On Content & Social
What you get
Deliverables, in writing.
Everything below is included in the scope. No surprise line items.
- 01Launch strategy and creative platform
- 02Hero content plus a 1 → 20 asset pack
- 03Creator and owned-media amplification
- 04Field activation across agreed towns and campuses
- 05Paid media setup and optimisation
- 06Live dashboard and post-launch results report
Our guarantee
Every field number is geo-verified. If it isn't verified, it isn't billed.
How it works
From kickoff to results.
- 1
Weeks 1–2
Proposition testing, creative platform, ground plan.
- 2
Weeks 3–4
Content production, creator briefing, team training.
- 3
Weeks 5–7
Launch: online + on-ground, optimised daily.
- 4
Week 8
Results report and the next 90 days.
The receipts
Where we've done it before.
Indomie Kenya · 2023
Two new combos became comrades' favourites across multiple universities
Steam Energy × Ena Coach · 2024
2,500+ travellers gifted across 138 towns in 3 days
Steam Energy Drink · 2024
Three Steam variants activated across Narok and Maasai Mara University
Questions about Launch Sprint
How will we know it's working?
You get a named account lead and a weekly report against the KPIs we agree at kickoff — business outcomes, not vanity metrics.
Do we have to sign a long contract?
No. Project work is fixed-scope. Retainers have a 30-day exit clause after the first 90 days.